Chamber Launches Online Gift Guide Templates

This year’s holiday season is going to look a bit different. Retailers operating at reduced capacity and more and more shoppers looking for options to purchase online, shop curbside pick-up, etc. We know that it’s important for businesses to be able to showcase their products and reach consumers where they are: online.

Gift guides are an incredible tool to inspire shoppers, showcase products, and generate shareable content that drives traffic to your business. Not to mention, it doesn’t cost you a dime!

Did you know almost two-thirds of shoppers are looking online for curated gift lists? Especially right now, there is an amazing opportunity to reach a wider audience and ring in extra sales.

Gift guides are shown to more than double conversion rates and increase engagement by 76%!

https://zoovu.com/blog/boost-e-commerce-holiday-sales-gift-finders/

If you’ve ever searched for “gift guide” on Pinterest or fallen into a click-bait list like “22 items for the Foodie on your gift list,” you know just how popular they are. After all, it’s hard to resist a gorgeous graphic linking to gift inspirations that will make your life easier!

The Chamber has developed six templates to allow you to build Holiday Gift Guides which may be shared to Facebook, Instagram, and Pinterest. You can access the Chamber’s Holiday Gift Guide Templates on Canva (Canva is a free service but you will need to register for an account). You will be able to upload your own photos and logo, add and delete details, and change colors or fonts. Each page is entirely customizable. The Chamber only asks that anyone who chooses to utilize these free templates keep the tagline “Support Local. Shop Mason County.” to help spread awareness and uphold the movement to Shop Local.