Grab Attention Online with Social Media Strategy
Welcome to a crash course in the theory of adapt and survive. Since the Coronavirus struck, businesses are facing an unwelcome ‘survival of the fittest’ battle. But, what should small business owners do next – if anything – during these uncertain times? Well, the U.S. Chamber of Commerce suggests you start with the Coronavirus Small Business Guide. Here you will find a collection of finance, human resources, marketing and operational strategies to finesse.
No matter where you search for advice, the consensus is to communicate. Staying in contact is a must. So, the right strategy is one that connects, engages and markets in creative ways.
The good news is that living in a digital age offers all kinds of ways to ‘touch’ both existing and prospective customers/supporters. Reach out using several communication channels. Using multiple platforms – posting on social media, sending mobile messages, and updating your website – gives your business diverse visibility. Make sure to include a medium that allows you to hold virtual events and livestreaming as well. Whatever you do… Email. Like. Share. Pin. Post. Tweet. Get active on Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and/or Snapchat.
With social distancing extended, data shows consumers are spending much more time online and looking to social media for content. Give them what they crave. Dig into customer data and use it to develop a social media plan. Introduce solutions, advice and specialized services. Maybe just send an update or positive thought. Proactive communication will bolster trust and loyalty along the way – not to mention branding. Keep in mind that the tone of each interaction is crucial, so keep it empathetic. Check out 6 Businesses that are Getting Creative with Social Media during Coronavirus using Facebook.
You don’t have to be on every social channel. Instead, focus on a few that make sense. Do your homework to better understand your customers’ behaviors and priorities. Ensure your messaging appeals to their preferences. Demonstrate how your business is helping flatten the curve. Follow competitors that have a popular online presence and look for ideas. For example, these 23 Easy Instagram Post Ideas That Will Boost Your Engagement. Enlist a social media management tool to keep it streamlined and monitored. There are lots of publishing and messaging variables to schedule, optimize, target, and track. Read up on 25 Features the Best Social Media Management Tools Have.
Simply think about what this article suggests: With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach. Perhaps the Coronavirus turns out to be the best worst thing that ever happened to your marketing mix?